Programming is the ultimate promise of the web. Beyond look and feel, beyond graphics and beauty, beyond content and the message you're presenting, programming is what makes it all interact in real time with human beings.
Ever been to a website that gives you up-to-the-minute weather, or seen a graph update itself in real time? Sometimes you fill out a form and get instant feedback, or you post to a forum and see your comment & responses in real time. This is how we make it happen.